Why We Called It Bubbly

The name came from Lily’s daughter.

One day she said,
“What about Bubbly?”

And somehow, she made so much sense.

Bubbly isn’t just a shape — it’s a spirit.
It’s the glow you feel when you’re confident, seen, and fully yourself.

It’s the energy that bubbles up when you wear something that truly reflects who you are.

That’s what we want every woman to feel when she puts on our clothes:
Alive. Expressive. Beautifully herself.

We’re starting with curvy because that’s where the gap is largest.

Building a brand for women who want fashion that fits their needs and builds their confidence.

There’s so much more to share, but this is just the beginning.
And we’re so excited to share it with you.

— Joey & Lily
Co-Founders of Bubbly